About¶

SafeClick — is a solution to fight click fraud. SafeClick checks if the click is fraudulent or genuine, and based on the click quality sends it either to the target URL or redirects it to the fallback URL. The fraudulent clicks get cleared from the traffic, and the legitimate ones are passed on. SafeClick performs on the frontline before fraudsters can undermine statistics and conversion rates. FraudScore also gives its clients an option to set the filters (bans) for SafeClick according to their demand. It helps marketers work with click traffic quality according to their deep understanding of traffic sources’ reliability.

SafeClick checks if the click is fraudulent or genuine, and based on the click quality, sends it either to the Target URL or redirects it to the fallback URL. The fraudulent clicks get cleared from the traffic, and the legitimate ones are passed on. SafeClick performs on the frontline before fraudsters can undermine statistics and conversion rates.

The fallback URL can be set at the marketing platform side or can be customized at FraudScore’s system. The settings are easy to use and can be completed in a couple of steps.

SafeClick can also be used by marketers who want to analyse clicks outside of the popular marketing platforms, or with their own custom platform. With SafeClick URL Builder, FraudScore clients can build click URLs secured with fraud filters to customize according to their demands.

Additionally, SafeClick has a Monitoring mode in which all the clicks (both fraudulent and real) are directed to the Target URL — but all the bad clicks will be labeled as “fraud” and are available for further analysis and investigation in FraudScore’s reports. This option is especially useful for marketers to test drive new partners and traffic sources.

You can read more about SafeClick in our blog post.

FraudScore's SafeClick uses the following filters for click traffic scoring:

• Blacklist - For traffic that is coming from IPs that are known to provide fraudulent traffic and are blacklisted.
• Crawler - When a crawler is detected in the traffic. I.e. a search engine which is parsing web pages.
• Datacenter - Traffic coming from servers in data centers or known cloud platform providers, rather than residential or corporate networks (very low likelihood of a real human user).
• Device - All the abnormal device parameters, fake device IDs (user agent, IDFA/Android ID, MAC address, etc.) and their combinations. Always a sign of non-human traffic, bot traffic, device emulators etc.
• Dynamic blacklist - When an IP is not associated with permanent connections and is dynamically changing the connection type (mobile).
• IP - When an IP address and the device that is sending the click have different geo. IP doesn’t match the declared geo.
• OS - Abnormal device parameters (browser version, device models, operating system, etc) that are considered as signs of ad fraud.
• Proxy - Traffic that is routed through an intermediary proxy device or network; IPs that are associated with known Botnets and Adware; Users who are actively hiding their identity with proxy services; Tor.
• Source - When violations are connected with traffic sources anomalies, ie. сlick is done from a suspicious site, the source is known for fishing, the source doesn’t exist at all, etc.
• Cap - Is a time limit for the number of clicks, with the ability to separate the limit by offers, affiliates and advertisers.
• ClickSpam - Helps you to clean spamming clicks from your ad campaigns.

If you want to personalize settings for the filters for SafeClick - there is a special article in our Knowledge Base.

feb 27, 2026