Cohorts report

Cohorts Report — an analytical tool used to track and analyze the behavior of user groups (cohorts) united by the date of conversion over a specific period.

The following options are available for managing the report:

• setting the period;
• selecting the cohort size (day or week);
• configuring filtering by conversion and event parameters (filter panels have the same capabilities as in the Conversions Report).

The report consists of two parts:

• User Graph

  The upper part of the report features a graph showing the total number of active users by days or weeks.

• Cohort Table

  The lower part contains a table that breaks down users by days/weeks of installation and shows their activity in the subsequent days/weeks. Each row represents a cohort of users who installed the application on a specific day/week. Each column represents user activity based on the number of events.